Purist 004

Less is more

Tranquility and purity of line. Clear cut and simple. Traditional and timeless.


Take time here to understand the norms of the past and present. Take time to think and immerse yourself – and dream of a simpler modern life.


Take time to enjoy the good moments in company with carefully selected materials and austere graphic and architectural expressions. Prefer quality to quantity. Have a subdued, selective approach to luxury.


Less is more here.

Purist 012

Ruffles are an important trend this autumn. A ruffled edge adds a feminine touch to your look.


Use ruffles to embellish sleeves and collars. Add ruffles to old shirts and dresses and give them a new lease of life. We have added the finest ruffles to our existing shirt patterns – and you can easily do the same.