A 40-year old, brand-new concept
For more than 40 years, STOFF & STIL has been a creative DIY-universe guiding passionate DIY-lovers, knitting newbies, sewing aficionados, and creative souls.
We started with just one local store in Denmark. Then we became a Nordic chain, and now, in 2021, we have 30 brick-and-mortar shops in Denmark, Norway, Sweden, Germany, and Austria, as well as an online shop in 13 European countries.
Here, in 2021, 40 years of experience and creativity culminate into a brand-new concept: Selfmade®. We’ve kept all the best from STOFF & STIL and added much more creativity, passion and love!
Unleash your creative power
We poured years of expertise with sewing, knitting, and design into a brand-new concept that goes far beyond merely supplying fabrics.
We aim to create a lifestyle universe that breathes new life in age-old techniques and solid craftsmanship. A universe where quality, slow-living, and quiet contemplation add a level of depth to your personal fashion style.
An online community where focus on self-love and sustainability meet with an unignorable desire for originality. A universe that enables you to unleash your creativity!
We’ve always been self-made, and now we are Selfmade®.
MUCH MORE LOVE
Selfmade® / STOFF & STIL