A 40-year old, brand-new concept


For more than 40 years, STOFF & STIL has been a creative DIY-universe guiding passionate DIY-lovers, knitting newbies, sewing aficionados, and creative souls.

We started with just one local store in Denmark. Then we became a Nordic chain, and now, in 2021, we have 30 brick-and-mortar shops in Denmark, Norway, Sweden, Germany, and Austria, as well as an online shop in 13 European countries.


Here, in 2021, 40 years of experience and creativity culminate into a brand-new concept: Selfmade®. We’ve kept all the best from STOFF & STIL and added much more creativity, passion and love!


Unleash your creative power

We poured years of expertise with sewing, knitting, and design into a brand-new concept that goes far beyond merely supplying fabrics. 

We aim to create a lifestyle universe that breathes new life in age-old techniques and solid craftsmanship. A universe where quality, slow-living, and quiet contemplation add a level of depth to your personal fashion style.

An online community where focus on self-love and sustainability meet with an unignorable desire for originality. A universe that enables you to unleash your creativity!

We’ve always been self-made, and now we are Selfmade®.

MUCH MORE LOVE
Selfmade® / STOFF & STIL

Unleash your creative power Unleash your creative power
Unleash your creative power Unleash your creative power
Unleash your creative power Unleash your creative power
Unleash your creative power Unleash your creative power
Unleash your creative power Unleash your creative power
Unleash your creative power Unleash your creative power