From STOFF & STIL to Selfmade® — a more than 40 year old brand new concept

For more than 40 years, STOFF & STIL has been a creative DIY-universe guiding passionate DIY-lovers, knitting newbies, sewing aficionados, and creative souls. In 2021, we level up our concept and become Selfmade® - a lifestyle universe that breathes new life in age-old techniques and solid craftsmanship, along with an online community where focus on self-love and sustainability meet with an unignorable desire for originality.

A universe that enables you to unleash your creative power!


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Arctic tones

A trend inspired by nature, earthy colours and traditional crafts.
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Retro cool

The future is embedded in the past. Do it yourself, fix it at home, be yourself and shine like the star you are.
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Less is more

Find peace of mind and make time for immersion. Make it simple, create purity of line and embrace muted colours. Prefer quality to quantity.
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Virtual reality

The sky is the limit and the limitations are few. There is a riot of colour, optical illusions, patterns and vibrant textures.