From STOFF & STIL to Selfmade® — finally, a name you can pronounce!

For more than 40 years, STOFF & STIL has been a creative DIY-universe guiding passionate DIY-lovers, knitting newbies, sewing aficionados, and creative souls. We started with just one local store in Denmark. Then we became a Nordic chain. Fast-forward to today, where we have 30 brick-and-mortar shops in Denmark, Norway, Sweden, Germany, and Austria, plus an online shop in 13 European countries.

In 2021, we level up our concept and become Selfmade® - a lifestyle universe that breathes new life in age-old techniques and solid craftsmanship, along with an online community where focus on self-love and sustainability meet with an unignorable desire for originality.

A universe that enables you to unleash your creative power!


Creativity starts here! Check out our collection of clever hacks to help you get started.