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From STOFF & STIL to Selfmade® — a more than 40 year old brand new concept

For more than 40 years, STOFF & STIL has been a creative DIY-universe guiding passionate DIY-lovers, knitting newbies, sewing aficionados, and creative souls. In 2021, we level up our concept and become Selfmade® - a lifestyle universe that breathes new life in age-old techniques and solid craftsmanship, along with an online community where focus on self-love and sustainability meet with an unignorable desire for originality.

A universe that enables you to unleash your creative power!


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Party trends

Read more about the 2021 apparel trends for both women and kids.
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Winter wellness

Click and read about why winter swimming got so popular and be inspired to sew unique accessories for the occasion.
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Less is more

Find peace of mind and make time for immersion. Make it simple, create purity of line and embrace muted colours. Prefer quality to quantity.
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Arctic tones

A trend inspired by nature, earthy colours and traditional crafts.