Actually, we’ve done the name changing thing before. The founding couple Peter and Marianne Lerche opened our first local store in Herning in 1980 called Peters Resthal. Aspiring to become a Scandinavian chain, we changed our name to STOFF & STIL in 1993. Today, STOFF & STIL – still owned by the Lerche family – counts 30 physical shops in Denmark, Sweden, Norway, Germany, and Austria, plus a webshop catering to 13 European markets.

 

If that doesn’t call for a name change into something a little more international, we don’t know what does! We’ve always been self-made, and now we are Selfmade®.

 

We’ve kept all the best from STOFF & STIL and added much more creativity, passion and love!

 

MUCH MORE LOVE!

From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®
From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®
From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®
From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®
From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®
From Peters Resthal to Stoff & Stil to Selfmade® From Peters Resthal to Stoff & Stil to Selfmade®

We’ve had a passion for fashion for more than 40 years

Whether you’re an experienced dressmaker, a DIY-lover, a newbie, a knitting expert, or have loads of creativity running through your veins; you’ve come to the right place! We give you what you need to express yourself in all your creative projects – and we know that you’re able to design and create anything you like. Remember, we’ve been lending customers a helping hand since 1980. And we still love it!

 

For more than 40 years, we’ve been selling fabrics, sewing accessories, haberdashery, hobby items, and more. We develop step-by-step guides and patterns with different levels of difficulty. We provide you with all the materials you need to create fashion, home accessories and other DIY’s you might dream up.

 

Our dedicated, in-house design team designs unique and trendy fabrics and fashion styles. We launch four collections per year via our idea books that contain our most creative ideas and designs – an excellent source of inspiration!

 

Do we need to mention that fashion is our passion?

We want to empower your ability to express yourself creatively

Selfmade® is so much more than just a global expansion. It’s the embodiment of our calling to create a truly unique setting for designers and passionate DIY people. For today’s and future’s creative souls that drive creativity and fashion for years to come.

 

Furthermore, we notice that the younger generation is looking for an alternative to the single-use culture of ready-made products. Selfmade® focuses on teaching design and craftmanship; we call it “Empower Creative Self-Expression”.

 

We’ve made it our mission to empower people’s ability to express themselves creatively.

Organic production and selecting the right materials have top priority

The desire to create sustainable DIY projects is an integral part of an eco-friendly mindset. We notice that the new generation of DIY-passionates looks for ways to express creativity, though never at the expense of our environment and nature. Product maintenance becomes important again through repairs, re-design, upcycling, and increasing demand for more long-lasting quality.

 

Organic production and selecting the right materials have top priority for us – allowing you to choose a sustainable approach to your DIY.

 

Transforming a 40-year-old supply chain into a 100% sustainable one is, naturally, an enormously challenging task. But we’re ambitious and aim to realise this goal in 2030. We’re working towards reaching this goal – in 2020 alone, we sold more than 260,000 metres of sustainable fabric!

All those hours you put into your creative project deserve our best service

We are fully aware of the number of hours and the level of effort you put into your creative projects. And we know how much joy and satisfaction your homemade products give you – a feeling that will last for years.

 

So much energy and gratification deserve the very best from us!

 

Our staff is well-trained to meet all your questions head-on. Whether you order online or visit one of our shops, our creative staff members gladly help you with any questions you might have. They are experts on fabrics, knitting, threads and needles, etc. and will happily share their expertise with you. Even if they can’t answer immediately, they will do anything in their power to find an answer and get back to you. It’s the least we can do.

 

It’s... MUCH MORE LOVE.